2021

Daniel Ricciardo

Website Concept

Web Concept

A site concept I did for Formula 1 driver Daniel Ricciardo. Daniel’s existing site does little to highlight his achievements as a multiple-time race winner and one of the more popular drivers on the F1 grid. The current site doesn't draw attention to his large merch store, highly active social and video channels, partnerships, and past accomplishments.

I set out to redesign the site to highlight the aspects of his personal and professional brand that are left our of or underused in the existing design. I wanted to give visitors easy access to merch, music, content, and upcoming and past race events.

2021

Daniel Ricciardo

Website Concept

Web Concept

A site concept I did for Formula 1 driver Daniel Ricciardo. Daniel’s existing site does little to highlight his achievements as a multiple-time race winner and one of the more popular drivers on the F1 grid. The current site doesn't draw attention to his large merch store, highly active social and video channels, partnerships, and past accomplishments.

I set out to redesign the site to highlight the aspects of his personal and professional brand that are left our of or underused in the existing design. I wanted to give visitors easy access to merch, music, content, and upcoming and past race events.

A site concept I did for Formula 1 driver Daniel Ricciardo. Daniel’s existing site does little to highlight his achievements as a multiple-time race winner and one of the more popular drivers on the F1 grid. The current site doesn't draw attention to his large merch store, highly active social and video channels, partnerships, and past accomplishments.

I set out to redesign the site to highlight the aspects of his personal and professional brand that are left our of or underused in the existing design. I wanted to give visitors easy access to merch, music, content, and upcoming and past race events.

A site concept I did for Formula 1 driver Daniel Ricciardo. Daniel’s existing site does little to highlight his achievements as a multiple-time race winner and one of the more popular drivers on the F1 grid. The current site doesn't draw attention to his large merch store, highly active social and video channels, partnerships, and past accomplishments.

I set out to redesign the site to highlight the aspects of his personal and professional brand that are left our of or underused in the existing design. I wanted to give visitors easy access to merch, music, content, and upcoming and past race events.